Privacy Policy - YISHA JEWELRY-Everyday affordable luxury jewelry

1. Introduction

Welcome to YISHA fashion silver jewelry official website. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, protect, and share your personal information when you access our website, purchase our products, or use our related services. By using our website, you agree to the terms of this Policy.

This Policy applies to all users who visit [Your Website Name], make purchases, and use the related services provided by us.

2. Types of Personal Information Collected

We collect personal information in the following ways during your shopping process, distinguishing between “actively provided” and “automatically collected” information:

2.1 Information Actively Provided by Users

Account Information: Name, email address, phone number, and password provided during registration (used for logging in and retrieving accounts).

Order Information: Shipping address, contact phone number, and recipient’s name (used for delivering products).

Payment Information: Bank card number (in some cases), payment platform information (such as Alipay/PayPal account), and billing address (used for completing payments).

Interactive Information: Content consulted through customer service emails/forms, and information submitted when participating in comments, sharing, or questionnaires.

2.2 Automatically Collected Information

Device and Browsing Data: IP address, browser type, device model, operating system, access time, browsing history (such as viewed products and stay duration), and click behavior (collected through technologies such as Cookies and pixel tags).

Location Information (Optional): If the “Nearby Stores” function is provided, approximate geographical location may be collected (with user authorization required).

3. Purposes of Using Information

In combination with the business scenarios of silver jewelry e-commerce, the purposes of using information are as follows (which must be specific and legal):

To provide shopping services: Create accounts, process orders, deliver goods, generate invoices, and handle returns and exchanges.

For payment and security: Verify payment information, prevent fraud (such as detecting abnormal transactions), and ensure account security.

For customer service: Reply to inquiries and solve after-sales problems (such as logistics inquiries and quality complaints).

For marketing and communication: Send order updates (such as shipment reminders) and promotional information (such as new product launches and discount activities) – it should be clearly stated that users can unsubscribe at any time.

To optimize services: Optimize product display based on browsing records, improve website functions (such as page loading speed), and provide personalized recommendations (such as “silver jewelry styles you may like”).

For compliance requirements: Comply with laws and regulations on taxation, logistics, etc., and retain order records (for example, according to the E-Commerce Law, they need to be kept for at least 3 years).

4. Sharing and Disclosure of Information

We will only share information with third parties in “necessary scenarios” and clarify the rules:

4.1 Necessary Service Providers

Logistics Providers: To deliver products, share the recipient’s name, address, and phone number (such as SF Express, DHL).

Payment Service Providers: To complete payments, share order amount and payment account information (such as Alipay, Stripe, emphasizing that only necessary information is transmitted).

Technical Service Providers: Cloud server providers (for storing data), data analysis tools (for optimizing services, which need to be anonymized).

Requirements: Confidentiality agreements must be signed with third parties, prohibiting them from using the information for other purposes.

4.2 Other Sharing Scenarios

With the user’s explicit consent: For example, when the user authorizes the use of information for third-party cooperative activities (such as co-branded promotion).

Legal requirements: Cooperate with judicial investigations and respond to government regulatory requirements (such as anti-fraud verification).

5. Storage and Protection of Information

5.1 Storage Rules

Storage Period: Account information is retained before the user cancels the account; order information is retained until the legal time limit (such as 3 years); browsing data is retained according to optimization needs (usually no more than 1 year).

Storage Location: If targeting Chinese users, it is recommended to state that “information is stored on servers in mainland China”; if involving cross-border business (such as selling to the European Union), it must comply with local cross-border data transmission rules (such as the “adequate protection” requirement of GDPR).

5.2 Security Measures

Technical Protection: Adopt SSL encrypted transmission (the website displays https), encrypted storage of payment information, and regular security vulnerability detection.

Management Measures: Restrict employee access rights (only necessary personnel can view), and conduct regular training on privacy protection norms.

Risk Tips: Explain that “Internet transmission is not absolutely safe. If information leakage is caused by force majeure, we will do our best to take remedial measures”.

6. User Rights and Operation Methods

Users’ control over their personal information is clarified, and the operation paths are explained:

6.1 Specific Rights

Access and Inquiry: View account information and order records (through the “My Account” page).

Correction: Modify information such as name and address (in the account settings page).

Deletion: Cancel the account (apply through customer service, and it should be noted that order records cannot be recovered after cancellation).

Refusal of Marketing: Unsubscribe from promotional emails (there is an “unsubscribe” link at the bottom of the email).

Withdrawal of Consent: For example, turn off location authorization (through device settings).

6.2 Operation Methods

Self-service Operation: Guide users to complete basic operations through the website’s “Settings” and “My Account”.

Manual Assistance: For complex operations (such as batch deletion of information), users can apply through the customer service email (such as privacy@[Your Brand Name].com) or phone, and we promise to respond within [X] working days.

7. Cookies and Tracking Technologies

Since e-commerce needs to optimize the shopping experience through Cookies (such as remembering the shopping cart and login status), it is necessary to explain separately:

Explain the types of Cookies used (such as necessary Cookies, analytical Cookies, marketing Cookies) and their purposes.

Inform users that they can disable Cookies through browser settings (but it may affect some functions, such as being unable to save the shopping cart).

8. Policy Updates and Notifications

It is explained that the Policy may be updated due to changes in laws and regulations or business, and after the update, users will be notified through “website announcements”, “login pop-ups”, etc.

It is recommended to note that “continuing to use the service is deemed to agree to the updated Policy”.